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MAIN RESPONSIBILITIES:
1. Planning and delivering CRM strategies to improve customer loyalty and company commercial results.
負責全國的會員管理及發展策略以提高顧客忠誠度和公司運營效益。
2. Manage and control CRM budget according to company whole year sales goal; Secure the implementation of member communication planning including SMS, EDM and WeChat.
控制和制定全年會員管理預算，根據市場部全年計劃和公司銷售目標，整合會員資源，安排CRM相關計劃，切實執行和落實各項會員溝通計劃，包括SMS， EDM，微信等。
3. ******* CRM system to do member life circle communication to increase member purchase frequency and average ticket.
利用CRM系統進行會員生命周期的溝通，提高會員購買頻次和客單價。
4. Monthly member KPI reporting and other relevant member reporting.
日常數據支持及分析： 結合公司整體業務和CRM計劃，制作和生成日常數據報告。
5. Work with Operation Dept. and other dept. colleagues to improve member in-store experience; Develop and finetune member related function on WeChat to provide better tool and platform to serve members.
和營運等部門緊密合作，提高會員在店內的體驗；開發和完善微信上會員相關各項功能，為店鋪同事招募和服務會員提供工具和平臺。
6. Support local store marketing colleagues on relevant member communication.
配合地區市場需求安排有針對性的會員計劃。
7. Support E-commerce marketing to improve member online and offline purchase.
支持電子商務部門的會員相關市場工作，提高會員線上線下整體的消費。

*The above tasks and responsibilities are a summary of the typical functions of the job and may not be exhaustive of all possible responsibilities, tasks and duties of the Sr. CRM Manager.

POSITION REQUIREMENTS：
1. 6-8 years experience in CRM role. Bachelor degree or above
6-8年以上會員管理經驗，本科及以上學歷。
2. Background in retail industry and online/offline customer interaction
熟悉零售業線上線下與顧客互動的模式。
3. Has experience in CRM system, good at numeric reporting and data analysis.
有使用CRM系統的經驗，對數字敏感，有較好的歸納總結能力，仔細沉穩耐心。
4. Good at written and spoken English, good communication skills.
英文表達及書寫能力良好，溝通能力強。
5. Digital marketing experience is preferred.
有數字營銷經驗者優先。